Single-estate olive oil, sold like it deserved.
A premium product in commodity packaging, priced by people who did not believe in it.
Results
revenue direct, year one
retail price
to sell out the harvest
subscribe on first purchase
The problem
Genuinely excellent oil competing in the supermarket bulk aisle.
No direct channel — everything went through distributors at wholesale margin.
Founders were uncomfortable charging what the product was worth.
What we did
Repositioned around the estate and the harvest date, printed on every bottle.
Built a direct storefront with a subscription for the annual pressing.
Launched with a harvest-window campaign rather than an always-on one.
What happened
Direct channel reached 34% of revenue in its first year.
Retail price up 2.4× with volume up as well.
First harvest window sold out in nine days.
Got something worth remembering?
Tell us what you are building and what is in the way. If we are not the right fit we will say so in the first call, and point you at someone who is.
Sunday – Thursday, 9:00 – 18:00 AST