Say the hard thing early
If the product is the problem, we will tell you in week one rather than sell you six months of ads that cannot fix it.
About
We are not a big agency. That is the point.
Sixteen people, four disciplines, one room in Riyadh. Small enough that the person who pitched you is the person doing the work.
About
Why the name
Zaher Worlds — عالم زاهر — is named for an Arabic proverb: من فات قديمه تاه. Whoever loses their past loses their way. We picked it because it is the argument we keep having with clients.
Every brand we meet is being told to chase whatever the algorithm rewarded last month. Most of them already had something better: a story, a founder, a reason they existed in the first place. The job is usually not invention. It is excavation.
The 1922 on our badge is a wink, not a claim — nobody was running paid social a century ago. It is there because that year meant something to the people who started this, and because a brand should have a detail you have to ask about.
ZAHER WORLDS · من فات قديمه تاه
About
How we operate
One story, every channel
The line in the brand book has to be the line in the ad. If it is not, one of them is wrong and we will find out which.
Numbers you can audit
Our reporting runs off your ad accounts and your analytics, not our spreadsheet. Check our work whenever you like.
Ship on a cadence
Something goes live every two weeks. Momentum beats perfection, and perfection usually arrives late anyway.
The receipts
180+
brands built and scaled
$46M
ad spend under management
4.7×
median blended ROAS
11
markets, Gulf to North Africa
Trailing twelve months, verified against client ad accounts.
The room
The room
Sixteen people. These six are the ones you will be talking to.
ZA
Zaher Abdelrahman
Founder & Strategy Director
Fifteen years running brands across the Gulf and North Africa. Will tell you the product is the problem.
NH
Nour Haddad
Creative Director
Type-obsessed. Draws Arabic and Latin side by side, never one after the other.
OK
Omar Kilani
Head of Performance
Runs the holdout tests nobody else wants to run, because they occasionally prove us wrong.
LM
Layla Mursi
Editorial Director
Writes the Arabic first. Has opinions about the word 'engagement' and will share them.
YS
Yousef Sabri
Design & Product Lead
Tests everything on a four-year-old Android before it ships. Non-negotiable.
HA
Hala Amin
Client Partner
The reason our reports arrive on the day we said they would.
Got something worth remembering?
Tell us what you are building and what is in the way. If we are not the right fit we will say so in the first call, and point you at someone who is.
Sunday – Thursday, 9:00 – 18:00 AST