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Performance Marketing

Spend that can defend itself.

Meta, Google, TikTok and Snapchat run as one system with one story, measured against revenue rather than whichever metric happens to look good this week.

Not everything that spikes is growth.

A campaign can win every dashboard in the building and still lose money. We report on the number that pays salaries.

What you get

Full-funnel account structure across Meta, Google, TikTok and Snapchat

Creative testing roadmap with a two-week production cadence

Server-side tracking, conversions API and offline conversion import

Blended ROAS and contribution-margin reporting in your own dashboard

Landing page and offer testing, not just ad testing

Weekly written read-out — what we changed and why

Work

Proof, not promises.

FMCG · Grocery · 2025

Mirath Foods

A ninety-year-old pantry brand, remembered on purpose.

Mirath was competing on price against brands a tenth its age. We stopped that fight and started a different one.

5.4×-30%+12%
View case study
Retail · Omnichannel · 2024

Nakheel Retail Group

Half the channels, all of the growth.

Nine active channels, no idea which three were doing the work. We found out, then turned off the rest.

+18%-41%9 → 3
View case study
DTC · Food · 2023

Zaytoun

Single-estate olive oil, sold like it deserved.

A premium product in commodity packaging, priced by people who did not believe in it.

34%2.4×9 days
View case study

Got something worth remembering?

Tell us what you are building and what is in the way. If we are not the right fit we will say so in the first call, and point you at someone who is.

Start a projectOr just email ushello@zaherworlds.com

Sunday – Thursday, 9:00 – 18:00 AST